Starting and marketing a medical spa is more accessible than ever, but figuring out where to begin with your marketing can feel overwhelming. Here are ten straightforward marketing tips to help you grow your medspa.
1. Create Individual Service Pages
It’s great to have a “Services” page on your website, but it’s even better to create individual pages for each service you offer. For example, if you provide Botox in Cherry Hill, New Jersey, have a specific page optimized for “Botox Cherry Hill, NJ.” This makes it easier for people searching for that service in your area to find you.
2. Build Additional Location Pages
Don’t stop with just your town. Create pages for nearby areas too. If your medspa is in Cherry Hill, also make pages for surrounding towns like Haddonfield, Mount Laurel, and Marlton. Each page should be unique and well-written to rank well on Google.
3. Enhance Your Google Business Profile
Your Google Business Profile is crucial. Upload before-and-after pictures, photos of your staff, and images of your spa’s interior. This helps potential customers see what to expect and feel more comfortable visiting your spa. You can also upload videos, but make sure they are engaging and not just sales pitches.
4. Focus on Email Marketing
Building an email list is vital because it’s the one marketing channel you fully control. Encourage every customer to join your email list and use it to share specials and new services. This helps bring customers back to your spa.
5. Manage Your Online Reviews
Reviews are essential for your reputation. Encourage happy clients to leave reviews on Google, Yelp, and any other platforms where potential customers might look. Search for your spa’s name plus “reviews” to see where you need more reviews and make sure to gather them there.
6. Engage on Facebook and Instagram
Use Facebook and Instagram to engage with your current clients. Post regularly to entertain, educate, and show your personality. This keeps your clients connected and encourages them to return to your spa.
7. Use Instagram to Convince New Clients
Instagram is often one of the first places new clients check out. Use it to showcase your spa, staff, and the treatments you offer. Make sure it reflects the best of what you have to offer.
8. Link Your Website to Social Media
Make it easy for visitors to find your social media profiles. Instead of just small icons in the footer, add a sticky link to your Linktree on the mobile version of your website. This helps potential clients learn more about your spa through their preferred social media platform.
9. Set Up Online Scheduling
Make it easy for clients to book appointments online. Online scheduling allows busy people to book appointments without having to call, saving your staff time and effort while making it convenient for clients.
10. Add Condition-Specific Pages
In addition to service pages, create pages for specific conditions you treat, like acne. If you offer acne treatments in Tampa, create pages for “Acne Treatment Tampa” and surrounding areas. This captures more search traffic from people looking for specific treatments near them.
These ten tips can help you market your medspa effectively and attract more clients. If you have any questions or need more details, feel free to reach out in the comments!
Schedule A Free Marketing Consult
Want advice on how you can get more new patient leads? We would be happy to do an online marketing audit and let you know areas that could improve and how to do it. We believe in helping and educating medspa owners so they can DIY their marketing where needed and save cost, but we’re always here to help when you need it. Plans start at only $199/month.
Let’s Chat!
Share this content:
