How to Personalize Email Campaigns for Medspa Clients

If you run a medspa, you probably already know that email campaigns are a smart way to stay in touch with patients. But here’s the real trick—personalizing those emails. That means making each message feel like it was made just for them. Why? Because people are more likely to open, read, and respond to emails that feel personal.

Don’t worry—it’s easier than it sounds. Let’s walk through how to personalize email campaigns for medspa patients step by step.

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1. Collect the Right Patient Info First

Before sending personal emails, you need details about your patients. Not too much—just what helps make your messages more meaningful.

How to do it:

• Ask for first name, birthday, and main concerns when they book a service.
• Use a short intake form to ask about skin type, wellness goals, or favorite treatments.
• Track what services each patient has already received.

This info helps you speak directly to their needs, not just blast a general offer.

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2. Use Their First Name in the Email

Calling someone by their name grabs their attention. It feels more friendly and warm.

How to do it:

• Use email software (like Mailchimp or HighLevel) that adds in the patient’s name automatically.
• Instead of saying “Hi there,” try “Hi Jessica,” or “Hey Michael!”

A small touch like this can make a big difference.

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3. Segment Patients into Email Campaign Groups

Not every patient is the same. Some love facials. Others are all about body sculpting. Grouping people by their interests helps you send email campaigns they’ll actually care about.

How to do it:

• Create groups based on treatments (like Botox, weight loss, or laser).
• Make groups for new patients vs. long-time regulars.
• You can even group by age or birthday month.

Now you can send different messages to each group. For example, people who’ve had a consultation but haven’t booked anything yet? Give them a special first-time offer.

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4. Send Special Emails Around Birthdays or Holidays

Who doesn’t like a birthday surprise? Sending a fun offer or sweet message around birthdays or holidays shows you care.

How to do it:

• Use your email tool to track patient birthdays.
• Set up automatic birthday emails with a treat (like “$25 OFF your next facial—Happy Birthday!”)
• Do the same for holidays like Valentine’s Day, Mother’s Day, or New Year’s.

It makes your emails stand out from all the boring ones in their inbox.

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5. Recommend Services Based on What They’ve Tried Before

Let’s say a patient came in for Botox. A few weeks later, you could email them about dermal fillers or skincare that pairs well with Botox.

How to do it:

• Check their treatment history.
• Suggest a follow-up or complementary service.
• Example: “Loved your HydraFacial? You might enjoy our Dermaplaning treatment—glow up even more!”

People appreciate helpful suggestions that feel custom-made.

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6. Use Friendly, Casual Language

No one wants to read stiff, robotic emails. Talk like a real person. Keep it light, helpful, and kind—just like how you’d speak in the medspa.

How to do it:

• Write emails like you’re talking to a friend.
• Use short sentences. Break big ideas into smaller ones.
• Avoid complicated words or medical terms unless you explain them.

Example: Instead of saying “This procedure enhances collagen production,” try “It helps smooth out skin and gives that healthy glow.”

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7. End with a Simple Call to Action (CTA)

After reading the email, what should the patient do next? Make it easy and clear.

How to do it:

• Add buttons like “Book Now,” “Claim Your Offer,” or “Schedule My Free Consult.”
• Put the CTA near the end of the email and make it stand out.
• Keep it friendly, like “Can’t wait to see you again soon!”

A good CTA turns a nice message into a booked appointment.

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Wrapping It Up

Personalizing email campaigns isn’t just about making things look pretty. It’s about showing patients that your medspa gets them. You know what they like, what they need, and when to reach out. With just a few easy tweaks, your emails can go from “blah” to “booked.”

Try just one of these steps this week and build from there. Over time, you’ll see better open rates, more bookings, and happier patients who feel truly cared for.

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