As a medspa owner who just set up your business and attempted to send an SMS to a client in the US, you may have encountered a regulatory hurdle. Don’t worry; we’ll guide you through the process of complying with these regulations, known as US A2P 10DLC.
Understanding A2P 10DLC
A2P (Application to Person) 10DLC is a set of regulations implemented by the United States to combat SMS-based spam and phishing attacks. Any medspa owner automating SMS in the United States must comply with these rules. The reduction in spam and phishing texts, like fraudulent bank alerts and scam warnings, is thanks to these measures.
Key Terminologies and Compliance
A2P 10DLC is essentially a phone number registration process required by The Campaign Registry (TCR) for any business or individual sending outbound SMS to a U.S. audience. Starting September 1, 2023, all SMS and MMS messages sent to U.S. phone numbers using +1 10DLC phone numbers must go through an approved A2P campaign.
To provide some background, in 2021, an ecosystem was established between carriers and providers to tackle these issues, leading to the introduction of A2P. Here’s a quick breakdown:
- A2P (Application to Person): SMS sent via automated systems.
- P2P (Person to Person): SMS sent directly from one person to another.
- 10DLC (10 Digit Long Code): Local phone numbers, including area codes, used for these messages.
The goal is to ensure that all A2P 10DLC traffic is compliant. This means every message will be verified as being sent by the stated sender, received by someone who has opted in, and includes a way to opt out, such as “Reply STOP to unsubscribe.”
Benefits for MedSpa Owners
From a business perspective, getting registered and compliant allows you to send SMS to your patients faster and more reliably. The process involves two main components:
- Brand Registration: Identifying who you are in the ecosystem.
- Campaign Registration: Defining what types of messages you are sending.
Types of Campaigns
Common campaign types include:
- Customer Care: Support, account management, and other customer interactions.
- Marketing: Promotional content like sales and limited-time offers.
- Delivery Notifications: Updates on the status of a delivery.
- Mixed: Covers multiple use cases, such as Customer Care and Delivery Notifications, suitable for sending fewer than 6,000 messages a day.
Registration Process
To register your brand, you need to provide your business information such as your legal business name, legal address, and EIN/Tax ID.
For campaign registration, you need to detail your campaign, submit sample messages, and explain how customers opt in and out. All of this information will be manually vetted for approval. This ensures that only legitimate businesses and campaigns are allowed to use the A2P 10DLC routes.
Medspa Bloom’s Assistance
The good news is that MedspaBloom can handle the registration for you. We’ll purchase a number for your campaign, complete all the necessary forms, and ensure your compliance. Since August 2023, we have successfully helped over 100 medspa businesses get approved for A2P 10DLC.
By following these steps, you can navigate the regulatory landscape and effectively communicate with your clients via SMS.
Conclusion
With MedspaBloom managing your A2P 10DLC registration, you can focus on what truly matters—providing exceptional care and services to your clients. Let us handle the compliance, so you can dedicate your time and energy to growing your medspa business and enhancing your clients’ experiences.
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