Starting a medspa business may not be as rejuvenating as it sounds. The amount of competition is extraordinarily high in most markets and industry newcomers usually face the daunting task of establishing themselves in their communities. This is a story of how a partnership with a passionate marketing agency transformed a new clinic into a beacon of beauty and self-care in Havertown, Pennsylvania.
Katherine Thompson-Mayes, owner of Lifefire Weight & Wellness, is so excited and stated “Our leads have been great and we are busier than ever, in fact we saw a record amount of people this week and in the 2.5 days we were open this week we grossed about $15,000. Please keep doing whatever you’re doing!”
Today, we’re thrilled to share the journey of Lifefire Weight & Wellness and their time with us here at MedspaBloom. We’ll dive into how our team worked with Katherine not only to elevate her brand and grow her business within the local area.
A Thriving Partnership
Lifefire Weight & Wellness signed on with MedspaBloom in late January 2024 on the base plan which includes our HighLevel Marketing software and one managed social media ad campaign. Lifefire Weight & Wellness sought to attain new patient leads through Facebook Ads, but had a modest ad spend budget to start.
Lifefire Weight & Wellness and the MedspaBloom team worked closely to leverage Facebook’s ads and optimize the campaign to drive consistent new patient leads and appointment bookings, maximizing Katherine’s return on investment.
Igniting Momentum in February
The social media ad campaign began running in February and the impact was immediate! Initial ad performance included 45 leads in just the first week alone at a cost per lead (CPL) of only $7.67. Note, the industry average being above $20 per lead. The momentum continued throughout the month and MedspaBloom continuously optimized the client’s Facebook ads to improve lead quality and appointment bookings.
This early success set the tone for a month of steady growth and excellence. The MedspaBloom team’s expertise in crafting targeted Facebook ad campaigns ensured that the client’s budget was maximized, generating consistent leads week after week. By the end of February, the client was generating over 30 leads weekly, establishing a strong foundation for growing a healthy client base and new revenue.
- Week 1: 45 leads at $7.67 CPL
- Week 2: 38 leads at $9.52 CPL, optimizations made
- Week 3: 45 leads at $7.93 CPL
- Week 4: 33 leads at $11.05 CPL, additional optimizations made
- Week 5: 35 leads at $9.06 CPL
Scaling to New Heights in March
As March unfolded, our client’s lead generation continued to improve both in quantity, quality, and cost per lead. The second week marked a significant breakthrough with an impressive 53 leads acquired at a remarkably low CPL of $6.82. This milestone demonstrated the effectiveness of the team’s strategic approach and data-driven tactics. Despite market fluctuations, Lifefire Weight & Wellness’ partnership with MedspaBloom ensured a consistent flow of quality leads, exceeding expectations and maximizing return on investment.
- Week 1: 37 leads at $9.80 CPL, continued optimizations made
- Week 2: 53 leads at $6.82 CPL
- Week 3: 35 leads at $10.36 CPL
- Week 4: 44 leads at $8.50 CPL
Navigating Challenges and Adjustments in April
As the digital landscape evolved, Lifefire Weight & Wellness and MedspaBloom faced new challenges in April with behind-the-scenes events unfolding on the Meta ads platform. There were issues with Facebook’s advertising algorithm that caused a slight dip in lead numbers, as observed in trends on numerous accounts across the US. The team proactively adjusted their campaign approach to recover and maintain the client’s momentum. By refining strategies, Lifefire Weight & Wellness continued to benefit from a steady influx of leads, highlighting the adaptability and resilience that only an experienced medspa marketing agency can deliver.
- Week 1: 26 leads at $16.09 CPL, prompting strategic adjustments
- Week 2: 31 leads at $13.08 CPL, with continued optimizations
- Week 3: 37 leads at $10.96 CPL
- Week 4: 32 leads at $12.73 CPL, focused on maintaining consistency
Decoding MedspaBloom’s Winning Strategy
What sets MedspaBloom apart is our strategic precision that can only come from over a decade of effective med spa marketing experience. With our clients, we are committed to maximizing every marketing dollar and have the ability to effectively adapt to the variations that come with modern campaigns. By continually optimizing the client’s Facebook ad campaigns, the team is able to maximize ROI and generate continuous new patient leads despite the challenges faced.
Cielo Esmeria, the MedspaBloom Account Manager for Lifefire Weight & Wellness, stated that, “Our ad set for this client exemplifies the critical role of an experienced marketing team. For this account, we found success by prioritizing representation across race and body sizes in our ad sets, which fostered a sense of inclusivity, and audiences really responded well to that. Through this, we were able to establish consistent new patient lead volume week over week, with CPL averaging at $10, below the industry average!”
By leveraging the power of Meta’s advertising platform, we were able to fine-tune Lifefire Weight & Wellness’ target audience, refine ad creatives and messaging, and consistently optimize campaign performance each week for higher quality lead generation. When working with clients, especially ones with more modest budgets, we strive to ensure that every dollar spent delivers tangible results. We achieve this through data-driven analysis and creative tactics. This success is a testament to the importance of collaboration between agency and client to achieve impactful results.
The Magic Behind the Numbers
Behind these numbers lies the magic of an experienced team’s strategic approach. MedspaBloom works with hundreds of med spas every month to unlock their unique formula for consistent lead generation and growth. One critical component is a keen understanding of the client’s unique value proposition and target demographic. Every click, impression, and engagement was translated into actionable optimizations to attract quality leads that are actively looking to purchase.
According to MedspaBloom’s Facebook Ads manager, Bren Panaligan, “We understand that success in the ever-evolving realm of digital marketing is built upon a solid foundation of two core elements: precision-targeted Facebook ads and the production of quality content. Creatives that perform well for them include graphics showcasing women of color and in groups. From there, we maximized the results”. He also added, “It is also a well-known fact that shorter and more straightforward ad copy performs best. Aside from the fact that no one reads in-depth on social media, people tend to be visual and want to see a reflection of themselves in content which quickly gets their attention and connects them with a brand.”
This success underscores the potential of strategic digital marketing in amplifying brand voice and driving consistent new patient leads even on more modest budgets. A good partnership between an agency and a client is also important for yielding maximum results. Despite challenges, the client consistently worked with us and took action when advised to provide organic content while we focused on enhancing her paid campaign.
Ready to Ignite Your Own Growth Story?
MedspaBloom is focused on helping med spas optimize their marketing healthy and consistent business growth. Together, Lifefire Weight & Wellness and MedspaBloom continue to set new benchmarks for marketing performance and success.
Discover how MedspaBloom can help you maximize your med spa marketing efforts and drive business growth. Schedule a FREE MARKETING CONSULTATION today and uncover new opportunities for your medspa. You can also check MedspaBloom’s website to learn more about our full-service agency specializing in medspa marketing.
Let’s make your medspa the next success story!
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