Welcome to your step-by-step guide on refreshing your MedSpa marketing campaign! This guide will help you breathe new life into your existing ads by updating the copy and creatives. We’ll also show you how to use data to make smart decisions about your targeting. Let’s get started!
Step 1: Understand the Need for a Refresh
If your current campaign is doing well but starting to lose momentum, it’s time for a refresh. This means updating the text (copy) and the images or videos (creatives) in your ads. People in your target audience may get tired of seeing the same ads, so new content can grab their attention again.
Step 2: Gather Your New Content
First, collect all the new materials you need. This includes:
- New ad copy (the text in your ads)
- New images
- New video ads
Store these in a folder on your computer. Make sure to review them to ensure they are fresh and relevant.
Step 3: Analyze Your Current Campaign
Look at the data from your current ads. Check how they have been performing over the last 30, 14, and 7 days. This will help you understand which ads are doing well and which ones are losing effectiveness.
Step 4: Set Up Targeting Strategies
You can use two main strategies for targeting your ads:
- Local Audience Targeting: Use a geographical range around your location and target people based on their interests.
- Lookalike Audience Targeting: Use a list of your current clients’ emails to create a lookalike audience on Facebook. This means Facebook will find new people who are similar to your existing clients.
Step 5: Review and Compare Your Ad Sets
Check the performance of your different ad sets. Look at how many leads each set is generating and the cost per lead. This will help you decide which targeting strategy is working best.
Step 6: Update Your Ads
Go to your ad management platform (like Facebook Ads Manager) and update the ads with the new copy and creatives. Here’s how to do it:
- Go to the Ads Tab: Click on the ad you want to update.
- Edit Ad Copy: Replace the old text with the new text.
- Update Headlines: Add new headlines that are catchy and relevant.
- Change Descriptions: Update any descriptions if needed.
- Add New Creatives: Upload new images and videos.
Step 7: Analyze the Data Again
Look at the performance data for the last 30, 14, and 7 days again to see how the updated ads are doing. Focus on:
- Number of leads
- Cost per lead
Step 8: Make Smart Decisions
Based on the data, decide which ads to keep running and which ones to turn off. If an ad is not performing well, it’s better to turn it off and focus on the ones that are generating good leads.
Step 9: Duplicate Successful Ads
If you find an ad that’s doing really well, you can duplicate it and use the new copy and creatives. This way, you keep the successful elements but add a fresh twist to keep your audience engaged.
Step 10: Publish Your Updated Campaign
Once you’ve made all the updates and checked that everything looks good, publish your updated ads. This will push the new content live, and you can start tracking their performance.
Step 11: Monitor and Adjust
Keep an eye on your ad performance regularly. If you notice that some ads start to decline in effectiveness, be ready to refresh them again. Continuous monitoring and tweaking will help keep your campaigns successful.
Final Tips
- Label Everything Clearly: Use clear names for your campaigns and ad sets so you can easily find and manage them.
- Don’t Change Just for the Sake of It: If an ad is performing well, don’t change it. Only update ads that are losing effectiveness.
- Use Multiple Versions: Facebook prefers ads with multiple versions of copy and creatives. This allows the platform to choose the best-performing version.
By following these steps, you can keep your MedSpa marketing campaigns fresh and effective. Remember, the key is to stay on top of your data and be ready to make adjustments as needed. Happy marketing!
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Our free marketing audit is completed by one of our in-house marketing experts and will provide insight on how you can improve your marketing to get more new patients leads (or hire an agency if that works best for you).
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