Expanding a med spa clinic to multiple locations brings exciting opportunities and unique challenges. Each new location represents a chance to reach a broader audience and attract more patients, but it also demands precise marketing strategies to ensure success.
Background
17 Med Spa is a medspa with multiple locations in California, specializing in aesthetic treatments, aimed to attract new patients and expand its presence across their 3 locations. Their offerings include Morpheus8, Ultherapy, Slim Shots, and various other aesthetic services.
With a strong desire to increase lead volume and reduce Cost Per Lead (CPL) while achieving a high Return on Investment (ROI), they sought a strategic marketing partnership with MedspaBloom to achieve their goals of obtaining new patients and expanding their location presence. They recognized the need for expert assistance in multi-location management to ensure their marketing efforts were effectively coordinated and optimized across all their clinics.
The Challenge
17 Med Spa needed effective strategies for precise location targeting, efficient multi-location campaign management, and continuous optimization to expand their presence and attract new patients.
The Solution
- Implement precise location targeting: We implemented campaigns specific to each location to improve lead quality and reduce CPL.
- Continuous Campaign Adjustments: We regularly refined targeting and optimized campaigns to maintain performance and prevent competition between locations.
- Creative Optimization: We utilized high-performing creatives, such as close-ups of the Ultherapy device in use and diverse imagery for Morpheus8, to attract more leads.
Implementation
At the beginning of this year, our focus was on the Buena Park location. From January 2024 to May 2024, the Buena Park location alone brought in 803 leads through Ultherapy, Morpheus8, and SlimShot campaigns. With great success at the Buena Park location, we expanded our efforts to two more locations: Cupertino and Fullerton.
Buena Park Location (January 2024 – May 2024):
- Focused campaigns on Ulthermage, Morpheus8, and SlimShot treatments.
- Achieved 803 leads within five months.
Expansion to Cupertino Location:
- Launched campaigns for Morpheus8 and Ultherapy in Cupertino starting May 29, 2024.
Week 1: Morpheus8: 8 leads at $43.43, Ultherapy: 25 leads at $14.08 with a 3.12% CTR
Week 2: Morpheus8: 24 leads at $14.66, Ultherapy: 14 leads at $25.15 with a 3.34% CTR
Week 3: Morpheus8: 23 leads at $15.16, Ultherapy: 20 leads at $17.48 with a 3.14% CTR
Week 4: Morpheus8: 18 leads at $18.71, Ultherapy: 14 leads at $23.50 with a 3.67% CTR
Resources Required:
- Budget: Allocated for ads management and location targeting.
- Tools: Utilized Facebook’s advertising platform and other marketing tools.
- Expertise: Engaged in strategic meetings with the client for optimal location targeting and campaign management.
Results
The campaign yielded impressive results, including an increased volume of leads and a lower cost per lead (CPL) on high-ticket, high-ROI services. Additionally, the click-through rate (CTR) improved significantly, demonstrating the effectiveness of the targeted and refreshed ad strategies. These achievements highlight the campaign’s success in efficiently reaching and engaging potential patients.
Madison Henry, 17 Med Spa’s Account manager shares, “Our location campaign expansion for this client shows how our experienced team can truly grow your business and pivot based on your needs. By strategically targeting unique location demographics, employing diverse creative models, and showcasing treatment outcomes, we achieved rapid success in expanding our client’s reach. As a result, we consistently maintain a low Cost Per Lead (CPL) and consistently exceed a 3% Click-Through Rate (CTR), surpassing industry benchmarks. More importantly, the client is booking these leads with a strong ROI”
Key Insights
- Multi-Location Management: Successful expansion across multiple locations required precise coordination and optimization to prevent campaign overlap and competition.
- Optimization and Continuous Adjustments: Regular adjustments in targeting and campaign optimization were crucial for maintaining lead quality and CPL.
- Effective Creative Strategies: The best-performing creatives for Ultherapy featured the device in use with close-ups of the patient’s face, while Morpheus8 benefited from diverse imagery and bold offers.
By maximizing the power of Facebook’s advertising platform and collaborating closely with the client, we were able to fine-tune location targeting, refine interest targeting adjustments, and expand marketing efforts across two additional locations, resulting in significant lead generation and ROI improvement.
If you own a med spa clinic and want to maximize your lead generation and expand your locations through Facebook ads marketing, contact us. Our customized marketing services can help you boost your online visibility, expand your locations, attract quality leads, and grow your medspa. Book a FREE MARKETING CONSULTATION consultation today to discover how our expertise can optimize your marketing and help you achieve your medspa goals. Visit our website to learn more about our plans, pricing, and how to schedule a free marketing audit.
Let’s make your medspa the next success story!
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