Background
DoctorsRX Los Angeles is a completely virtual Medical Weight Loss Clinic serving patients throughout the LA area. To capitalize on the growing demand for weight loss solutions like semaglutide, the clinic partnered with our marketing agency, MedspaBloom, and branded their program as the “Skinny Shot.” This branding helped them stand out and advertise on META, but they still faced the challenge of lead quantity.
Challenge
While DoctorsRX LA had a unique product offering and a solid service, they aimed to broaden their patient base further. The clinic recognized their potential to reach a larger audience seeking convenient, online-based weight loss solutions. The challenge was identifying a strategy that could effectively generate more high-quality leads.
Solution
Our team at MedspaBloom suggested implementing a flexible advertising budget. This approach allowed our ads manager to dynamically adjust their spending based on the performance of their campaigns. Trusting the expertise of our Senior Account Manager, Sam Laone, the clinic owner agreed to adopt this flexible budgeting strategy, enabling a more responsive and adaptive marketing approach.
Implementation
The campaign started with a daily budget of $50, which could be increased up to $180 as needed. This budget flexibility allowed our team to allocate funds to the most effective ads without being restricted by a fixed budget.
To further enhance their reach, DoctorsRX LA collaborated with prominent social media influencers. Influencers like La Gringa Vacana and Sia Clyde, who have large followings on platforms like Instagram and TikTok, played a significant role in promoting the “Skinny Shot” program. Their endorsements, showcased on DoctorsRX LA’s landing page, attracted numerous potential clients interested in weight loss and fitness.
Results
January:
Click Through Rate: 2.78%
Booking Rate: 40.69%
Ad Spend: $1439.05
Number of Leads: 212
February:
Click Through Rate: 3.09%
Booking Rate: 50.35%
Ad Spend: $1815.94
Number of Leads: 194
March:
Click Through Rate: 3.13%
Booking Rate: 52.70%
Ad Spend: $2370.80
Number of Leads: 206
The campaign showed impressive numbers for the first quarter of 2024. The click-through rate was consistently going up, solidifying the claim that the campaign is hitting the right clientele and that is further supported by the booking rate which by the end of February had surpassed 50%. The combination of the good quality of leads and the excellent techniques of our lead cold callers here at MedspaBloom is the perfect recipe for success. This type of result allowed DoctorsRX LA to be more comfortable to increase their budget and aim for more.
Key Insights
1. Flexible Budgeting:
The ability to adjust the advertising budget in real time allowed for more efficient spending, resulting in higher quality and quantity of leads.
2. Influencer Collaboration:
Collaborating with influencers who aligned with the clinic’s target audience significantly boosted the campaign’s reach and effectiveness.
3. Effective Lead Management:
Comprehensive lead nurturing and follow-up were essential in converting inquiries into clients, demonstrating the importance of a holistic approach to lead generation.
4. Strong Partnership:
Open communication and trust between DoctorsRX LA and MedspaBloom were crucial for the campaign’s success, allowing for adaptive strategies and responsive actions.
If you are a medspa business owner who has been on the fence on collaborating with a marketing agency, we are providing a FREE marketing consultation to get started. At no cost, you will get to know how a blooming partnership with MedspaBloom can take your business into new heights. Our team consists of experienced and brilliant minds who are always on the lookout for innovation and application.
Let’s make your medspa business the next success story!
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