Having a steady flow of high-quality leads is essential for any medspa. Leads are essential to any medspa, driving appointments, treatments, and ultimately, revenue. Effective lead generation not only boosts patient acquisition but also ensures that marketing efforts yield a high return on investment.
Background
Facial Mania is a full-service medspa clinic located in the neighborhood of Coral Gables, Miami, Florida. They offer a wide range of services that includes Skin Care, Medical Aesthetics, Injectables, and Body Treatments.
They signed up with MedspaBloom to integrate their social media ads with full access to HighLevel. This integration was aimed at streamlining their advertising efforts and enhancing their lead generation process to optimize their campaigns, ensuring more effective targeting and better engagement with potential patients.
The Challenge
Facial Mania needed a strategy to increase lead volume while maintaining a low cost per lead (CPL) and achieving a high click-through rate (CTR).
The Solution
- In-Office Content Creation
Utilized diverse and engaging content created in-office, including videos in both English and Spanish, to keep ads fresh and engaging.
- Regular Content Refreshes
Routinely refreshing the ad creatives with diverse, high-quality content. This prevented the audience from seeing the same ads repeatedly, maintaining their interest and improving the CTR.
- Bi-lingual Preference Integration
Added a language selection option on the landing page, triggering customized nurture sequences in either English or Spanish to better engage Miami’s bilingual population.
- Automated Visual Marketing
Sending before-and-after photos via text messages helped in maintaining interest and showcase the effectiveness of the services, which is vital since these images couldn’t be used directly in ads.
Implementation
The team utilized authentic content directly from the clinic for the campaigns including male and female providers and real patient experiences in the clinic both in English and Spanish. Additional steps were taken to enhance the campaign’s effectiveness. The landing page was designed to allow users to select their preferred language, triggering automated nurture sequences in English or Spanish via HighLevel workflows. These factors are particularly significant in a city such as Miami, where the target demographic exhibits considerable diversity.
Furthermore, the office customized the nurture sequence to include before-and-after photos, which were automatically sent via text messages to leads. This strategy provided visual evidence of the clinic’s services, maintaining interest and engagement despite advertising policy restrictions on using such images directly in ads.
Results
The results were impressive. The numbers below speak for themselves.
April Campaign Summary::
- Leads Generated: 117
- CPL: $17.26
- CTR: 2.66%
- Total Ad Spend: $2,019.65
May Campaign Summary:
- Leads Generated: 125
- CPL: $16.53
- CTR: 3.49%
- Total Ad Spend: $2,066.85
The campaign yielded impressive results, including an increased volume of leads and a lower cost per lead (CPL) on high-ticket, high-ROI services. Additionally, the click-through rate (CTR) improved significantly, demonstrating the effectiveness of the targeted and refreshed ad strategies. These achievements highlight the campaign’s success in efficiently reaching and engaging potential patients.
Key Insights
Optimized ad targeting ensured steady lead generation for Facial Mania. Moreover, featuring both Spanish and English videos was essential for appealing to Miami’s diverse demographic.
The relationship between Facial Mania and MedspaBloom is highly collaborative; the Facial Mania team diligently fulfills content requests and trusts our expertise to improve their campaigns. Julie Vincent, VP of Account & Brand Development, shared, “Our experienced ads manager has really found the sweet spot of targeting for this neighborhood in Miami. Due to steady reach and impressions in the metropolitan area, we had to create a strategy to avoid an increased frequency and creative fatigue. I review what type of video / content is performing best and then our client provides us content. Our amazing video and editing team at MedspaBloom creates ad creatives to update the content consistently to avoid creative fatigue and high frequency. This allows potential leads to always see new, refreshed branded content AND keeps improving our Click Through Rate!”
The impressive results of Facial Mania is a testament to effective targeting, diverse content, and a collaborative partnership. As they continue to thrive, their story serves as an inspiration for other medspa clinics aiming to enhance their lead generation and online visibility.
If you own a medspa clinic and want to maximize your lead generation, let’s chat. Our customized marketing services can help you boost your online visibility, attract quality leads, and grow your medspa.
Schedule a FREE MARKETING CONSULTATION today to discover how MedspaBloom can optimize your marketing, help to grow your medspa, and help you to find balance as a clinic owner. Visit our website to learn more about our plans, pricing, and how to schedule a free marketing audit.
Let’s make your medspa the next success story!
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