Staying up to date with the ever-changing trends is imperative for clinics, particularly those in the medical spa industry, given how quickly the landscape of digital marketing is changing. Owners and marketers of medical spas need to be up to date on the most recent developments in Facebook  and Instagram advertising in order to grow and stay competitive. This article explores important Facebook advertising trends for medspas in 2024 and offers insightful information to help them succeed in the sector.

Which Strategies Are Proving Effective?

If medspas want to succeed in the fast-paced world of marketing, they must create winning plans. Out of all the Facebook advertising trends for medspa clinics, two have proven to be the most effective in the past few months: Umbrella Campaigns and Two-Digit Offers for All Services. Let’s examine these tactics in more detail to see how they might help clinics succeed.

2-Digit Offers for all Services

A Two-Digit offer is basically any offer under $100, thus the two-digits. The goal of Two-Digit Offers for Medical Spa is to draw clients in with obvious and eye-catching sales and promotions. Instead of marketing and employing intricate pricing strategies, clinics price their items simply, utilizing two-digit values that are appealing and more accessible for potential patients.

Key Benefits

• Increased Conversion Rates: By providing initial treatments at attractive pricing, medical spas can entice clients and persuade them to try the product or service and then purchase the full package or add-on services.

• Enhanced Patient Acquisition: By utilizing Two-Digit offers, clinics can more readily draw in new customers who may have been hesitant to buy more costly service packages without trying them first.

• Encourages Upselling: Medspas can increase revenue by using Facebook ads to get patients in the door and then focus on upselling and cross-selling products and services at the initial consultation.

Umbrella Campaigns

Comprehensive marketing campaigns known as “umbrella campaigns” combine a number of treatment services and offers under a single ad campaign and budget instead of advertising each product or offer independently.  This allows you to see what treatment and offer your local audience is most interested in before maximizing ad spend investment. 

Advantages of Umbrella Campaigns

• Identify Interests: By running an ad campaign as an umbrella offer, with multiple services promoted under it, it allows ad viewers to click on the service and offer that is most enticing to them and gives you insights into local market interests.

• Cost-Effectiveness: Running initial ads as an umbrella campaign allows medspas to optimize their advertising spend and scale once they know the most attractive services and offers to promote.

• Popular Vote: Once you know your most attractive services and offers, you can break those out into their own ad campaigns and budgets to reach a larger audience and generate more new patient leads.

How To Do It

• Identify Services + Offers: Determine 3 treatments that you would like to promote and a two-digit offer for each.
  
• Create Content: Write up the social post and create the graphics to promote your treatments and offers, using consistent branding throughout all graphics.
  
• Go Live: Setup your Facebook and/or Instagram ad campaign with multiple ad sets or a carousel with the different treatments and offers.

• Keep Track:  See which treatment and offer your audience responds to the most based on engagement, new leads, appointment bookings, and purchases.

• Winning Scale:  Take the top one or two treatments and offers and build out their own ad campaigns and budgets to grow your reach and get more new patient leads.

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Get Your FREE Marketing Audit

Our whole goal at MedspaBloom is to help medspa owners to optimize their marketing and grow their business in a healthy and sustainable way, whether it’s through DIY marketing or getting some help from an agency.

Our free marketing audit is completed by one of our in-house marketing experts and will provide insight on how you can improve your marketing to get more new patients leads (or hire an agency if that works best for you).

No high-pressure sales gimmicks, no incessant pestering afterwards – promise! Just fill out the form below and we’ll get back to you with a full marketing audit in a few days.

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