Services to Promote in the Fall at Your Medspa

As the leaves begin to change color and the summer heat fades, it’s time for medspa owners to shift their focus to promoting fall services. Seasonal promotions are a powerful tool to attract new patients and keep existing ones engaged. This guide will provide a comprehensive overview of effective strategies to promote your medspa services this fall.

Promote Medspa Treatments for Sun Damage

Fall is the perfect time to address the sun damage your patients may have accumulated over the summer. Laser devices are highly effective in treating sun spots, wrinkles, skin damage, and scarring. Highlight these treatments in your marketing to attract patients looking to rejuvenate their skin after the summer.

1. Laser Devices for Sun Spots
   • Utilize advanced laser technology to reduce the appearance of sunspots.
   • Educate patients on the benefits of laser treatments for clearer skin.
2. Wrinkle Reduction Techniques
   • Promote non-invasive wrinkle reduction methods such as laser resurfacing.
   • Offer special packages for wrinkle treatments to encourage sign-ups.
3. Addressing Skin Damage and Scarring
   • Focus on treatments that repair skin damage and reduce scarring.
   • Share success stories and before-and-after images to build trust.

Encourage Pre-Holiday Weight Loss with Treatments at Your Medspa

With the holiday season approaching, many potential patients are motivated to look their best for upcoming events. Body contouring treatments can help them achieve their weight loss goals. Emphasize the benefits of starting these treatments now in order to see results in time for the holidays.

1. Body Contouring Treatments
   • Highlight popular body contouring options like CoolSculpting and SculpSure.
   • Offer consultations to personalize treatment plans for patients.
2. Medical Weight Loss Services
   • Advertise your Semaglutide, Tizepatide or other medical weight loss services
   • Emphasize the time needed to see results and how close we truly are to the holiday season
3. Marketing Strategies for Pre-Holiday Events
   • Create targeted ads focusing on getting fit for the holidays.
   • Collaborate with local influencers to promote body contouring success stories.
   • Showcase testimonials and results from your real patients

Promote Invasive Procedures with Downtime

Invasive procedures often require significant downtime, making fall an ideal time for patients to undergo these treatments. They can recover from their summer activities and prepare for the holiday season. Clearly communicate the benefits of scheduling these procedures now to ensure they have ample time to heal.

1. Optimal Timing for Procedures
   • Advise patients to schedule invasive treatments well before holiday events.
   • Provide a timeline for recovery to help patients plan accordingly.
2. Communicating Downtime to Patients
   • Be transparent about the required downtime for each procedure.
   • Offer tips and support for a smooth recovery process.

How Advertising These Services Will Benefit Your Medspa

Higher ROI On Treatment Plans

The treatments mentioned above are typically best performed in multiple cycles, which requires multiple sessions and visits to your office. The more times you see a patient, the more opportunities you have to convert and cross-sell with other treatments. These patients should most commonly be sold into a membership to be seen routinely or cross-sell with medical grade skincare to maintain and optimize their results.

Using Social Media to Highlight Results

Social media is a powerful tool to visually explain the treatment process and benefits. We recommend highlighting before and after on your social media pages. To further emphasize that these treatments are not 1 session results and require a few sessions, you can show before and afters for each session and use verbiage such as “results immediately”, “results after 4 weeks”, “results after 8 weeks”, etc. This visually gives your patients the message that these treatments are not instantaneous.

Reactivate Old Leads and Patients

Since summer is a busy season, a lot of patients may not have been in your office since May or earlier. Creating discounted packages and plans that you can advertise to your database via text / email is called a reactivation campaign. This is a great way to get people back in the doors of your medspa who you haven’t seen in a few months. 

Key Actions Your Medspa Can Take

• Create packages and plans for services that are not considered ‘summer-safe’.
• Create discounts on treatments that address sun damage.
• Use social media platforms to share patient testimonials
• Focus on using before-and-after photos.
• Reactivate lapsed patients with targeted offers and promotions.
• Highlight the value and effectiveness of your services to attract new patients.

Your Next Steps as a Medspa Owner

To maximize the benefits of these strategies, start planning your end-of-summer promotions now. Encourage your patients to take advantage of special offers and discounts, and make sure to highlight the benefits of your treatments and products. If you would like assistance in growing your medspa and utilizing this strategy our experts can help. Schedule your free consultation now and take the first step towards achieving your business goals.