We all know that the summer slump for medspa services is coming. Everyone goes on vacation, kids are out of school, and certain treatments are a no-go with all the sun exposure.
Summer is a great time to remind patients that they don’t have to put off their beauty and self-care services until the fall. There are quite a few medspa services you can promote now that are perfectly aligned with the summer season and don’t require downtime. Patients still have weddings, vacations, and other events to attend and will want to look their best.
Here are our favorite Summer Medspa Services to promote now to keep your patients looking and feeling their best while enjoying the beautiful weather.
Weight Loss Medications & Programs
We all know that semaglutide and other weight loss medications are the hottest thing on the market right now. Summer is still a great time to promote your weight loss products and programs since there is generally no downtime and they can easily be incorporated into busy lifestyles.
We recommend partnering with a financing company like Cherry or CareCredit to offer the most competitive promotions to potential new patients. The best ad campaigns for weight loss programs are those featuring “As Low As” pricing and Two-Digit pricing (ex: $99 1st Month) to get started. You can tailor your program pricing to allow for easy and affordable pricing to get started and once patients see results they are sure to continue on the program with you.
Social media sites are great for sharing success stories and interacting with potential patients, particularly Facebook and Instagram.
For social media posts:
- Post before-and-after pictures with client testimonials
For Facebook Ads:
- Use testimonials and results photos (since before-after photos are not allowed in ads)
- Promote limited-time summer specials to drive interest and consultation bookings
- Make sure you provide a link to schedule online or buy now
Facials & Skin Care Treatments
Summertime may be particularly harsh on the skin and enjoying facials throughout the summer is a great way for patients to maintain skin hydration, exfoliation, and rejuvenation to keep a fresh look all season long.
When promoting your summer facials, highlight benefits and no-downtime advantages. Offer limited-time discounts or bundles that cover a number of treatments for a comprehensive skin care experience over the course of the season. Use social media to promote your business and educational pieces about the importance of skin care in the summer.
For your website:
- Promote summer facial specials on your home page and a link to book or buy now
- Include benefits on your facials service pages
For social media:
- Post after-facial photos and testimonials from happy patients
- Share your summer specials to your business page every week to keep them fresh in people’s minds
The Benefits of Promoting Weight Loss and Facials This Summer
This summer, your medspa has a prime opportunity to thrive by aligning your services with seasonal needs and leveraging effective marketing strategies. Emphasizing treatments like facials and weight reduction can attract more business and foster lasting relationships with patients. Customize your promotions to highlight the short- and long-term benefits of these services, maximizing the summer’s marketing opportunities. By focusing on procedures such as medical weight reduction, body sculpting, and sun protection, you can significantly boost revenue and meet the demands of the season. Utilize social media, and exclusive events to draw in and retain patients. With a combination of smart marketing and excellent customer care, your medspa can flourish not only this summer but also in the future.
Action Items:
- Promote weight loss programs and facials via social media posts, Facebook Ads, and on your website
- Include offers for ‘as low as’ or ‘starting at’ to gain interest
- Use real world photos and testimonials to prove effectiveness
Summer Marketing Expertise
If you need help growing your medspa during the summer season, we can help with a free marketing audit that will identify areas of opportunity – no pressure, no obligation. This marketing audit is a great way for you to see how your medspa can grow and to choose if you would like to tackle this on your own or to seek assistance from MedspaBloom or any other agency.
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