As Black Friday quickly approaches, medspa owners might wonder if it’s too late to plan for the big event. MedspaBloom reassures you—it’s not too late! With the right strategies and tools, your medspa can still execute a successful Black Friday campaign. We offer a range of services to help you create and promote your Black Friday offers, ensuring you reach both new and existing patients effectively.
HighLevel CRM & Database Management: A Critical First Step
Here at MedspaBloom, we emphasize the importance of utilizing a customer relationship management (CRM) system to organize and execute your Black Friday promotions. HighLevel, a CRM platform, is a go-to tool. It offers the ability to import your existing patient database, which is crucial for ensuring a streamlined marketing process.
High Level allows you to target both current and new patients through SMS and email blasts. Black Friday is one of the best times to leverage your entire patient list, ensuring that everyone—new and loyal patients alike—gets a chance to benefit from your offers.
Access to a Black Friday Template Library
Another essential tool that medspas can utilize is the “Template Library,” a resource provided by MedspaBloom. This library is filled with pre-designed landing pages, email templates, and social media posts specific to Black Friday promotions. Whether you’re planning a paid ad campaign on platforms like Facebook and Instagram or posting organically, these templates make the process quicker and easier.
The templates are designed to save time while maintaining high-quality visual and marketing standards. This helps medspa owners create cohesive, attractive campaigns without needing to build everything from scratch.
SMS & Email Marketing: A Powerful Combo
SMS and email marketing are some of the most effective tools for medspa Black Friday promotions. By leveraging High Level’s capabilities, medspas can send targeted texts and emails to current patients and new leads generated from paid ads. It is user-friendly this system is, and how everything—from lead generation to communication—can be managed through this single platform.
SMS and email marketing also provide a direct way to keep your promotions top of mind. Even if a patient doesn’t respond to the first message, a follow-up email or text could capture their attention. Having all leads and contacts managed in one place ensures efficient follow-ups and higher conversion rates.
Boosted Posts on Social Media
Boosted posts are another effective and budget-friendly option to promote your Black Friday deals. Tying boosted posts to your overall campaign can help reinforce your promotions to potential customers. If a patient doesn’t respond to the initial SMS or email, they might engage with the boosted post when they see it in their feed.
Boosted posts can be run on a small budget—sometimes as low as $500. This allows medspas with different budget sizes to tailor their campaigns accordingly, ensuring a wider reach without breaking the bank.
Hosting Black Friday Events
In addition to digital promotions, hosting an in-person or virtual event can create excitement around your Black Friday offerings. Facebook Events are a great way to reach your followers and invite new potential patients. You can link your event to boosted posts, encouraging engagement from both existing followers and new leads in your local area.
Hosting an event also provides an opportunity to create a unique experience for attendees, driving interest in your promotions and services. While some ad spend is typically required to promote these events, take note that it can be done on a smaller budget compared to traditional campaigns.
Bundling Services for Added Value
Finally, MedspaBloom encourages medspa owners to consider bundling services as part of their Black Friday deals. Bundles offer patients greater value while allowing you to increase the average ticket price. Whether you’re promoting treatments or skincare products, bundling creates an attractive incentive for patients to invest in more services at a discounted rate.
MedspaBloom also provides custom event kits for clinics looking to host Black Friday events. These kits offer additional resources to ensure your event runs smoothly and maximizes the impact of your promotions.
Get Started with MedspaBloom
It’s not too late to plan your Black Friday promotion! MedspaBloom’s account management team is ready to help you strategize, set up targeted campaigns, and ensure your medspa stands out this holiday season. Whether you need help with CRM, marketing templates, or event planning, MedspaBloom has you covered.
Have questions or want to know more? Visit our website or contact us today and learn about our custom event kits to bundle and save on your Black Friday marketing efforts!
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